With love for the past and a vision for the future.

Recouture is a redesign brand creating one-of-a-kind garments from existing resources. Founded in 2023 by Hilde Hoff Nordskar, the brand began with custom redesigns and the upcycling of personal outdoor gear. What started as a small-scale practice has grown into a broader mission: to rescue garments and textile waste from disposal and give them a second life.

Today, Recouture sells worldwide through its online store and collaborates with brands that share a belief in circular fashion. Disclaimed garments are transformed into unique, personal pieces — each with its own story. Traditional Norwegian åkler are used as a signature element in many designs, connecting heritage with contemporary expression.

Recouture Studio, located just outside Oslo, is the brand’s creative headquarters. The 280-square-meter space brings together a showroom, production facilities, weaving area, innovation space, and offices — allowing every step of the process, from idea to finished garment, to happen in-house with transparency and deep respect for materials.

Let’s redefine the future of fashion — one stitch at a time..

At Recouture, our vision is captured in one word
— STITCH.  We design
Sustainable & Circular products, built on
Trust, driven by
Innovation, and guided by
Transition as we Evolve.  We believe in progress through Collaboration, while always honoring our Norwegian Heritage. 

Build it.
Dream it.
Grow it.

Founding mother

Hilde Hoff Nordskar is an educated designer from Esmod Oslo with extensive experience in the Norwegian sports industry. With an 18-year background in conventional design, she is now dedicated to slowing down and on a mission to make overconsumption a thing of the past. Her passion for the combination of good craftsmanship and local traditions comes from her mother and grandmother. She wants to bring old Norwegian traditions back to life by upcycling products that have a history and make you feel in love with what you wear.

“We need to change the way we consume and see the value in what we already have. The wonderful feeling of owning a product that truly matters to you, has a story, and you know you'll enjoy for many years to come”

Hilde, Founder Recouture.

Traditions

We use a variety of traditional Norwegian patterned woven carpets handmade in the 1900s in our design. The patterns are originated from different areas, all with different weaving techniques.

Recouture is proud to incorporate the patterns and motifs of Norwegian handcraft into our work, creating one-of-a-kind contemporary garments of this traditional textile.

We hope this will help to keep the tradition alive and ensure that handcraft remains an important part of Norway's cultural heritage.

Please get in touch with us if you have an Åkle that you would like to donate or sell to us.

Redesign and upcycled clothes. Values we care about.

Redesign and upcycling old clothes reduce textile waste and lower the environmental impact of fashion. By reusing and repurposing materials, it reduces the need for new resources and decreases the carbon footprint of the fashion industry.
Redesigned and upcycled clothes offer unique one-of-a-kind designs that can't be found in traditional retail stores. Clothes can be redesigned in a way that gives them a new life, adding creativity, and individuality to each garment. How unique is that?
Redesigned and upcycled clothes are probably more expensive compared to investing in a new fast fashion item. But, considering that you give your favorites a new life, reducing textile waste and lower the environmental impact with your fashion choices, it may be worth it ?
With redesign and upcycling of clothes, we have the opportunity to customize clothes to suit every individually body and unique style preference. Our bodys are not equal to a conventional size guide, right ?
We source all of our materials locally and from online marketplaces in Norway. We use waste and deadstock from the fashion industry. We belive this is the way to become circular in the textile industry.