Made in Norway.
Showroom / Shop / Office
The Recouture showroom and shop are located at the same address — a curated space where customers can explore unique redesign pieces and learn about the brand’s mission. This area also functions as an office and meeting space. It’s a small, welcoming hub for visitors, collaborators, and customers who want to connect with the values of sustainability, craftsmanship, and innovation.
Hilde Hoff Sewing Studio
At the heart of Hadeland, you’ll find the Hilde Hoff sewing studio — a vibrant and creative space where design, craftsmanship, and innovation meet. With 20 years of experience in the Norwegian sportswear industry, Hilde combines creative vision with practical know-how. Her background laid the foundation for Recouture – a high-end, forward-thinking redesign brand launched in 2023.
Recouture LAB – Innovative Studio
The Recouture LAB — a dedicated corner within the studio — is the brand’s experimental and developmental space. Here, Hilde and her team experiment with redesign techniques and explore innovative approaches to textile waste. Norwegian textile heritage is central to the LAB’s work, where old craft traditions are reinterpreted through a modern, sustainable lens. It’s a creative playground that promotes circular thinking in fashion and design.
RE-fabrikken – Micro-Factory
RE-fabrikken is Recouture’s micro-factory — a 50 m² hands-on production space where small-scale manufacturing meets craftsmanship. This is where Sana, a skilled seamstress who also works at Grinakervev, leads the production with a steady hand and years of experience. She’s joined by Iryna, an experienced tailor from Ukraine who is currently part of a language practice program through NAV, improving her Norwegian each day. Working together in this environment creates valuable opportunities to share knowledge and learn from each other’s cultural and professional backgrounds. In this space, old garments, returns, and textile waste are redesigned into unique, high-quality products — rooted in sustainability, Norwegian heritage, and storytelling.
2025
In 2025, RE-fabrikken aims to grow into a full-scale circular production center. This vision is supported by Doga, Handelens Miljøfond, and the the local Sparebank1 Næringsstiftelse. RE-fabrikken stands out for its circular model. Together with brands like Norrøna, surplus textiles are turned into new, unique, high-quality products. Local partners like Grinakervev help preserve traditional techniques, while cooperation with NAV and Refugee Services creates inclusive jobs for women with multicultural backgrounds.
We believe this is a small but meaningful step toward a greener, more inclusive textile industry.